Monetizing VR content continues to be a tricky challenge for creators and publishers alike. There’s just hardly any rules of thumb to follow as the industry busies itself with building up a track record of trial and error, and while the addressable market of geared-up users continues to grow. Paid content works in some cases, albeit mostly for premium titles, but it’s not pairing so nicely with mobile VR, which in turn struggles to live on in-app purchases or subscriptions.
This week, Travis and Stewart discuss the latest in VR experiences, including a VR vacation simulator — or VRacation simulator, if you like Travis’ made-up words.
After Geekbench’s John Poole published a data-driven report this week linking diminished iPhone processing performance to battery age and iOS updates, a new wrinkle emerged in a long-standing debate over whether Apple was deliberately slowing down old iPhones. What if Apple programmed iPhones to slow down as battery power waned, knowing battery degradation was inevitable after a year or two of normal use? Confronted with the Geekbench report, Apple admitted as much yesterday. Now, Poole is calling for the company to be more transparent with iPhone customers about expected performance over time.
This week, Travis and Stewart interview Mike Wikan on the future of emerging technologies, what they’re going to mean for our daily lives, and how organizations, businesses, and governments will be affected.
Above: Umphrey McGee's augmented reality posterAs a lifelong and deeply passionate music fan, I have been enveloped in music and art since my earliest memories. Combing through Rolling Stone from cover to cover was a sacred practice, while going to concerts and nabbing the latest concert T-shirts or special edition albums was a deliberate and carefully thought-out endeavor. To this day, when I listen to the music from that time, I am transported back to those experiences and the self-discovery I had alongside the excitement of exploring new music. That connection to the senses and calling back to the visual,…
In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the company has committed to a date: Chrome’s built-in ad-blocker will start working on February 15, 2018.
DigitalGenius, a fledgling artificial intelligence (AI) startup that’s setting out to automate many facets of customer service, has announced a $14.75 million series A funding round led by Global Founders Capital, with participation from Salesforce Ventures, MMC Ventures, Paua Ventures, Kairos, Runa Capital, RRE Ventures, Lumia Capital, Compound, and Lerer Hippeau Ventures.
Above: Facebook(Reuters) — Germany’s cartel office has found that Facebook abused its dominant market position, in a ruling that questioned the U.S. social network’s model of monetizing the personal data of its 2 billion users through targeted advertising.
Tools like Google Analytics, Optimizely, and KissMetrics were built for the 2D internet, which we’ve accessed through flat screens on laptops and smartphones. However, 2D analytics tools will become irrelevant as the rise of augmented reality (AR) and virtual reality (VR) creates a 3D “mixed reality” internet that overlays our world. Thus, to gain practical insights from user behavior, the analytics tools of the future need to draw data from the real-world 3D space in which users are interacting — and not just the 2D flat screens upon which they are tapping and swiping.
The headlines are full of claims that computers are being used to mine cryptocurrencies while watching videos or browsing websites. But what if that was by design, instead of being done stealthily and without permission.

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